Kite currently offers two styles of apparel printing: DTG (or Direct-To-Garment), and sublimation (all-over print).
With DTG (direct-to-garment), you can choose any base garment colour, and the design is printed directly onto the garment using a special inkjet printer (a bit like the one you have at home, but for fabric).
👍 Great for: complex designs, precise logo placement, unlimited colours
🙅♀️ Not so good for: Block colour on black (as the ink can look a little grainy. If you’re looking for super sharp, you’ll want screen printing or heat transfer vinyl).
For sublimation products, the design is first printed onto special transfer paper. Then, the blank (white) product is ‘sandwiched’ between two sheets, and the design is applied to the whole piece using heat and pressure.
👍 Great for: patterns, gradients, designs incorporating white
🙅♂️ Not so good for: designs requiring precise placement, dark colours (these may look faded on white, and there can be creasing in the design) sharp lines (these may blur as the ink is absorbed by the fabric).
Learn more about the various apparel printing methods on the market here on the Kite Blog: The not-so-complex world of t-shirt printing